Absolute Labs Partners with Adyen to simplify payments and support expansion

London, UK – 26th July’23 – AbsoluteLabs, a leading consultancy specialising in bespoke customer experience enhancements for the retail sector, announces a strategic partnership with Adyen, a global payments platform built for the age of connected commerce. This collaboration brings together AbsoluteLabs’ MACH-aligned approach and Adyen’s API-first, cloud-native solutions to empower retailers with agile, scalable, and secure payment experiences.

Hyper-Personalised Experiences, Simplified:

The partnership underscores AbsoluteLabs’ commitment to delivering frictionless and hyper-personalised customer experiences across all touchpoints. By integrating Adyen’s innovative payment solutions, AbsoluteLabs equips retailers with:

  • Seamless Omnichannel Payments: Adyen’s API-first architecture enables smooth integration across diverse touchpoints, including online, mobile, and in-store. Features like Pay by Link and mobile POS streamline the payment process, fostering engaging in-store interactions.
  • Data-Driven Optimisation: Data-only capabilities and delegated authentication empower merchants to gain valuable customer insights while ensuring robust security measures.
  • Fraud Prevention: Adyen’s advanced fraud prevention tools safeguard transactions and mitigate financial risks, enhancing customer trust and satisfaction.
Supporting Expansion Through MACH Principles:

Recognising the growing importance of geographical and channel expansion for retailers, AbsoluteLabs leverages Adyen’s MACH-aligned architecture to:

  • Consult on Expansion Strategies: AbsoluteLabs’ expertise in retail coupled with Adyen’s global reach facilitates seamless cross-border and multi-channel expansion strategies.
  • Ensure Scalable Payment Infrastructure: Adyen’s cloud-native infrastructure guarantees reliable and scalable payment processing, accommodating evolving business needs.
  • Maintain Agility and Flexibility: Both companies’ commitment to open APIs and microservices facilitates swift integration and customisation, enabling rapid adaptation to changing market demands.

About Us:

AbsoluteLabs is a leading provider of fashion Retail Technology consulting and Digital Transformation services. With a unique vertical-focused model, AbsoluteLabs helps clients stay competitive and innovative in the rapidly changing fashion retail landscape. The company’s expertise spans various disciplines, market trends, and challenges, enabling clients to stay relevant, rapidly adapt, and innovate in the digital consumer era.