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Black Friday and Cyber Monday are some of the biggest online shopping events of the year. Industry studies show this holiday season will see a smaller sales increase than in 2021. Breaking down Black Friday Statistics: By analysing statistics, you can map out the most effective strategy. For instance, an email campaign that understands cart abandonment […]

As we enter the second half of this year’s shopping season, what can we expect? What can marketers do to make the most of Black Friday 2022 with increasingly squeezed budgets?

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But… Not everything goes as planned. In honour of Halloween, we have gathered some horror stories from the tech world to spook you – boo! Read if you dare!