AbsoluteLabs and mParticle partner to streamline customer 360

August 14, 2023- AbsoluteLabs joins mParticle Partner Pathways Program as a solution partner to accelerate transformation for the modern marketing stack

As a part of the partner ecosystem, AbsoluteLabs will integrate, co-sell, and create joint solutions with mParticle to add value for businesses looking to transform their marketing technology strategies. By making it easier to integrate data across CRM, Loyalty platforms, E-Commerce, OMS, Data platforms, and more, the mParticle partnership will create significant value for the entire retail application portfolio. 

mParticle unifies customer data across platforms to power better measurement and real-time personalisation across channels. For brands and retailers, mParticle makes it easy to build dynamic audiences and engage customers with impactful experiences in the moments that matter most.

Working with mParticle’s efficient customer data management across digital touchpoints, AbsoluteLabs plans to accelerate integration, and manage its end-to-end implementation in the future, helping customers eliminate data silos and streamline marketing technology projects. Creating seamless and scalable integrations for the wider stack will enable quicker time-to-market and relieve technical dependencies– accelerating time-to-data value. 

“There is an increased need to offer meaningful and compelling customer experiences across multiple touchpoints and bring data together in a dynamic single profile. I am very excited that we are partnering with mParticle to make that a reality for our clients. Their platform provides a powerful engine that aims to unify and improve data quality across martech stacks and puts the control back in the hands of marketers. With our combined experience and capabilities, we look forward to working with mParticle and helping our clients unlock the potential of their customer data.” – Simon Suarez, Director of Enterprise Architecture at AbsoluteLabs 

“mParticle is delighted to have Absolutelabs onboard as part of our rapidly expanding Pathways Partner Programme. With their extensive expertise across the modern martech ecosystem combined with their deep knowledge of the luxury retail space, they make an ideal partner with whom we can accelerate our ability to deliver impactful solutions to customers.” – Paul McCord, Senior Director at mParticle EMEA 

About mParticle

mParticle is an AI-powered, real-time Customer Data Platform that powers the entire customer data stack by combining data quality and compliance protections with rich insights and predictions. Companies like NBCUniversal, JetBlue, and Venmo use mParticle to simplify their customer data infrastructure, maximize the value of their data, and accelerate growth at scale. mParticle has raised nearly $300M in funding. Founded in 2013, mParticle is headquartered in New York City with employees around the globe.

About AbsoluteLabs 

AbsoluteLabs provides fashion retail technology consulting and digital transformation services to the world’s leading brands and retailers. We help them stay competitive and innovative by anticipating rapidly changing customer shopping behaviors and advising their retail technology landscape. As retail specialists, our strength is our unique vertical-focused model. We fully understand the fashion retail domain, its different disciplines, market trends, and challenges. We help our clients stay relevant, by rapidly adapting & innovating in a digital consumer era. 

For more information or to discuss how this partnership can benefit your business, please visit www.absolutelabs.co or get in touch with:

Ceriena Khzouz, Alliance Manager 

Email: [email protected]