Specialists in technology consulting and strategic solutions.
Scroll downAbout us
AbsoluteLabs helps businesses adapt to evolving markets, optimise customer experiences, and achieve breakthrough results.
Our story
AbsoluteLabs provides technology consulting and digital transformation services to leading brands across customer-centric industries. We help clients stay competitive and innovative by anticipating rapidly changing customer behaviors and market dynamics. Our deep expertise, honed within the retail sector, gives us a unique advantage in understanding complex business challenges and delivering tailored solutions. We empower our clients to stay relevant, rapidly adapt, and innovate in a digital consumer era.
Our Journey: Challenging Convention, Delivering Transformation
Absolute Labs wasn't formed in a traditional boardroom setting; it was born from a frustration with the limitations of the established consultancy model and a vision for a fundamentally better approach to delivering tech solutions. Our founders, Rushi, Tushar, and Barath, recognized this need while working alongside the iconic fashion innovator, Stella McCartney. They saw the potential for tailored solutions and seamless integration, potential too often hampered by missed deadlines and inflated budgets.
Determined to disrupt the industry, they founded Absolute Labs. This early collaboration instilled in us a dedication to understanding our clients' objectives, working in true partnership, and delivering transformative tech strategies with unwavering reliability – on time and within budget.
Determined to disrupt the industry, they founded Absolute Labs. This early collaboration instilled in us a dedication to understanding our clients' objectives, working in true partnership, and delivering transformative tech strategies with unwavering reliability – on time and within budget.
Growth, Expertise, and a Results-Oriented Approach
Since those formative days, Absolute Labs has grown into a team of experts driven by the same passion our founders had: to see complex challenges as opportunities for innovation. Whether working with global leaders or burgeoning businesses, we take pride in the tangible impact of our work – streamlined processes, enhanced efficiencies, and empowered decision-making.
We understand that it's about more than just technology; it's about collaboration, building strong partnerships, and an unwavering belief that exceptional business outcomes should be the standard, not the exception.
We understand that it's about more than just technology; it's about collaboration, building strong partnerships, and an unwavering belief that exceptional business outcomes should be the standard, not the exception.
Our Values
Driving businesses forward
Our values
It is our job to ensure that our clients have an absolute advantage
Prowess
We possess a wealth of cross-industry expertise gained through partnering with numerous clients in the UK and overseas. Our multi-skilled team tailors solutions to address the unique needs of our clients, drawing upon our deep understanding of complex business environments.
Trusted Partner
Our reputation is built on the strength of our client relationships and our ability to deliver to enable benefit realisation.
Integrity and honesty
We act with integrity - we do
what we say and we operate with transparency and honesty to manage the expectations of our clients.
what we say and we operate with transparency and honesty to manage the expectations of our clients.
Innovative thinking
We bring pragmatic and innovative ideas to the table and use design thinking to solve complex business challenges.
Passion
We are an energetic & committed team,
with a prime focus on delivering exceptional value and services to our clients.
with a prime focus on delivering exceptional value and services to our clients.
Who we are
Founded by retail experts
Our multi-skilled team tailors solutions to address the unique needs of our clients, drawing upon our deep understanding of complex business environments.
