AI-ENABLED, ACCELERATED DELIVERY

Helping enterprise brands win in B2B and B2C commerce

Storefronts, trade portals and omnichannel experiences, designed, built and grown by one team

Consumers and trade buyers now expect the same thing: fast, personal, easy buying wherever they are. We design and build B2B and B2C commerce around how your customers actually buy, on the platform that fits your business, and keep improving it once it is live.

Shopper on mobile

One partner for every way you sell

Four connected capabilities, delivered by one team, for brands that sell to consumers, to trade customers, or both.

B2C commerce experiences
1
B2C commerce experiences

Storefronts that turn browsers into loyal customers

Fast, mobile-first storefronts for direct-to-consumer brands, from first launch to re-platform and international roll-out.

What we deliver
  • Storefront design and build, including headless and composable
  • Mobile-first experiences and progressive web apps
  • Checkout, payments and subscription optimisation
  • International and multi-brand sites
  • Marketplace, e-concession and dropship channels
Platforms
Salesforce Commerce Cloud
Shopify Plus
Kibo Commerece
Outcomes
Higher conversion, faster sites and a lower cost to launch the next brand or market.
B2B commerce portals
2
B2B commerce & self-service portals

Make trade ordering as easy as shopping online

Self-service portals that give wholesale, trade and distributor customers the buying experience they get at home, with the complexity handled behind the scenes.

What we deliver
  • Account-specific catalogues, price lists and terms
  • Quick order, bulk order and one-click reorder
  • Quote-to-order and approval workflows
  • Invoices, credit and account management online
  • EDI and punch-out integration with trading partners
Platforms
Salesforce B2B Commerce
OroCommerce
Kibo Commerece
Outcomes
Fewer manual orders, lower cost to serve, and trade customers who order more often.
Omnichannel commerce
3
Omnichannel commerce

Every channel, one customer, one view of stock

Commerce that works the same online, in store and on marketplaces, with every order promised accurately and fulfilled from the right place.

What we deliver
  • Order orchestration and real-time inventory visibility
  • Click & collect, ship-from-store and endless aisle
  • Returns anywhere
  • Store and point-of-sale integration
  • Marketplace integration
Platforms
Salesforce Order Management
Newstore
Fluent Commerce
OneStock
Kibo Commerece
Outcomes
Fewer lost sales, more full-price sell-through and a consistent experience in every channel.
Personalisation
4
Personalisation & conversion optimisation

Make every visit feel made for them

Use customer, product and order data to show every buyer, consumer or trade, the right product, price and message, then test and improve continuously.

What we deliver
  • Unified customer profiles across online and stores
  • AI-driven recommendations, search and merchandising
  • Segmentation and personalised journeys
  • Loyalty and personalised promotions
  • A/B and multivariate testing, with analytics tied to revenue
Platforms
Salesforce Data Cloud and Marketing Cloud
Bloomreach
Talon.One
Klaviyo
Outcomes
Higher conversion and order value, and customers who come back.

Start with proven frameworks

Our accelerators combine pre-built components, integration patterns and delivery playbooks, so you go live faster and with less risk.

Free, start here
Commerce Readiness Review
A short review of your commerce platform, customer journeys, data and team. You get a clear view of what is holding growth back and a prioritised plan for B2B, B2C or both.
B2B
B2B Quick Start
Get a trade portal live quickly: account pricing, quick order, reorder and invoices on a proven template, connected to your ERP and order management.
‍
B2C
B2C Launch
Pre-built storefront components, checkout and analytics, ready to brand for a new direct-to-consumer site or market.
Omnichannel
Unified Commerce Connectors
Ready-made integrations for order management, stock, marketplaces and stores, so your storefront goes live with real-time data from day one.
The AbsoluteLabs difference

Built for both sides of commerce

We bring consumer and trade commerce together in one team, and connect every storefront to the systems behind it.

01
Experience-led
Every build starts with how your customers actually buy.
02
Conversion-focused
We design, measure and improve against revenue, not page views.
03
Connected by design
Storefronts launch with live stock, pricing and orders, not spreadsheets.

Commerce experience, backed by enterprise integration

B2B & B2C expertise
One team for consumer storefronts and trade portals, and the operations that sit behind both.
Experience-led approach
Journey mapping, design and testing put the customer at the centre of every decision.
Platform-independent
We recommend the platform that fits your business, then build on it and connect it to everything else you run.
Retail and consumer brand focus
Deep experience in fashion, footwear, retail and consumer products, from luxury department stores to global brands.
Specialists in your team
Analysts, architects, engineers and testers who join your team when you need them, then hand over the know-how so you can run and grow the platform yourself.
Explore our industries →

Commerce success stories

View all commerce case studies
Kurt Geiger
8%
Sales uplift

New channels, more sales, no extra stock

Kurt Geiger wanted to reach more customers through marketplaces and e-concession partners without holding more inventory. We connected those channels in real time to its product information, stock and order management, with reusable APIs that make every new partner faster to add.

Read the full story

Partners

30 platforms

Where will your commerce grow next?

Whether you are:

  • launching or re-platforming a direct-to-consumer brand,
  • moving trade customers to self-service ordering, or
  • scaling omnichannel commerce across stores and marketplaces,

we will help you plan it, build it and grow it.

Book a free Commerce Readiness Review →