Informatica

Informatica consulting and implementation: trusted data for every system, team and AI agent

Your customers, products and suppliers live in dozens of systems, and each one tells a slightly different story. Informatica’s Intelligent Data Management Cloud (IDMC) brings data integration, data quality, master data management, cataloguing and governance together on one AI-powered platform.

AbsoluteLabs provides Informatica consulting, implementation and support as part of your wider data and integration architecture, giving you one trusted version of the truth, ready for analytics and AI.

Informatica and Salesforce

Salesforce completed its acquisition of Informatica in November 2025 to give Data 360 (formerly Data Cloud), Agentforce, MuleSoft and Tableau a trusted data foundation. As a Salesforce Summit Partner with MuleSoft and Data 360 expertise, we connect Informatica to your Salesforce estate.

Informatica cleans, masters and governs data from across your business. Data 360 unifies it. MuleSoft connects it in real time. Agentforce and Tableau act on it. And because Informatica remains multi-cloud, the same trusted data also serves Snowflake, AWS, Google Cloud, ERP and commerce platforms.

Challenges we address

• Fragmented data: customer and product records spread across CRM, ERP, commerce and legacy systems.
• Duplicate and inconsistent records: no single, trusted view of a customer, product or supplier.
• Ageing integration: legacy PowerCenter estates that are costly to run and slow to change.
• Data not ready for AI: agents and analytics working from ungoverned, poor-quality data.

Our Informatica services

• Master Data Management: golden records for customer, product, supplier and location data, including Informatica’s prebuilt 360 applications.
• Cloud Data Integration: low-code, AI-assisted pipelines into Snowflake, Databricks, Data 360 and your data warehouse.
• Application Integration: Informatica for data-heavy, event-driven workflows, alongside MuleSoft for API-led connectivity, so each tool does what it does best.
• Data Quality: profiling, cleansing, standardisation and monitoring, so issues are caught before they reach a customer or a report.
• Data Governance & Privacy: catalogue, business glossary, lineage and policy controls to support GDPR and audit.
• PowerCenter to IDMC Modernisation: assess, prioritise and migrate your PowerCenter estate with a phased cut-over, parallel running and data reconciliation.

How we work

• Discover: our Data Readiness Assessment maps your systems, data domains and quality issues in 2–4 weeks, and ends with a prioritised roadmap and business case.
• Design: define the target architecture across Informatica, Salesforce and your data platform.
• Deliver: build pipelines, match rules, quality rules and governance policies, then test and go live, starting with one data domain and scaling from there.
• Support: train your data stewards, then optimise the platform through our Application Management service.

Industries we serve

• Retail & Specialty: unified customer, loyalty and product data across stores, ecommerce and marketplaces.
• Consumer Products & FMCG: consistent product and supplier data across brands and retailers.
• Logistics, Supply Chain & Transportation: partner, location and shipment data harmonised across formats.
• Banking, Financial Services, Insurance & Fintech: trusted customer records and lineage for regulatory reporting.
• Hospitality, Travel & Leisure: one guest view across booking, property and loyalty systems.
• Creative, Media & Communications: audience and content data unified for monetisation.

Expected benefits

• A single version of the truth across your teams and systems.
• AI-ready data that Agentforce, GenAI and analytics can rely on.
• Lower cost to run by modernising legacy ETL and replacing point-to-point integrations.
• Faster time to insight with data people can find and trust.
• Compliance with confidence through lineage and policy evidence.
• Better customer experiences powered by accurate profiles.