AbsoluteLabs Joins Pledge 1%: Using Our Skills to Create Impact Beyond Our Clients

At AbsoluteLabs, our focus has always been on helping organisations perform at their best. Every day, we use our expertise, technology, and insight to solve complex challenges and deliver measurable results.

But we’ve always believed those same capabilities can, and should, be used to support organisations working to make a difference in the wider community.

Formalising our commitment to giving

That’s why we’re proud to share that we’ve joined Pledge 1%, a global movement encouraging businesses to embed giving into the way they operate. By becoming part of a community of more than 19,000 organisations worldwide, we’re formalising our commitment to using our business as a force for good.

As part of this initiative, we’re pledging 1% of our employee time and product expertise to support charities and community organisations. Our aim is simple: to help non-profits strengthen their digital presence, improve performance, and deliver better experiences, enabling them to reach more people and increase their impact.

Through this commitment, we will support organisations by:

• Applying our digital and data expertise to improve performance
• Strengthening online presence and user experience
• Enhancing operational efficiency through technology
• Helping organisations reach and engage more people

For us, this isn’t about making a one-off contribution. It’s about creating a sustainable, long-term programme that gives our team the opportunity to apply their skills where they can make a meaningful difference. By building this into how we operate, we’re making social impact part of our culture.

Leadership perspective

“Our business is built on helping organisations excel, and we believe the skills and expertise we use every day should also make a positive impact beyond our clients,” said Rushi Lala, Co-founder and Managing Partner at AbsoluteLabs. “Joining Pledge 1% allows us to give back in a meaningful way, through our people, our technology, and our time. We’re proud to be part of a movement that’s helping businesses create lasting social impact.”

Looking ahead

We’re excited to begin this journey and to work along side organisations whose missions create positive change. We’re also proud to stand alongside other businesses that are rethinking the role companies can play in society.

If you’re a charity or social impact organisation that could benefit from our support, or if you’d like to learn more about our Pledge 1% programme, get in touch.

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